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Senior Digital Marketing Specialist (PPC)

Company: Firegang Dental Marketing
Location: Pasco
Posted on: November 26, 2022

Job Description:

Do you know Google and Facebook Ads? Then this is the job for you! This is a remote role available to candidates located anywhere in the United States.The Senior Digital Marketing Specialist (PPC / Pay-Per-Click) is responsible for the strategy, execution, and monitoring of our client's Google Ad and Facebook Ad campaigns. This person will work on our client performance team and will report to the Director of Operations. As the senior level specialist, you will be working through upcoming changes to paid platforms, strategizing the best approaches for the team to take, and thinking outside the box while maintaining client accounts.Primary Responsibilities:

  • Build & launch Google Ad and Facebook Ad accounts
  • Optimize client accounts for conversions
  • Monitor and analyze ad account performance and adjust ad campaigns accordingly
  • Create effective A/B tests to maximize ad performance
  • Remain up to date on the latest ad platform updates, regulations, and enhancements
  • Advise on monthly campaign spend levels with the client's budget and goals in mind
  • Create and present paid search strategies based on market research for each client
  • Research keyword and targeting opportunities and provide recommendations
  • Report on your results internally & externally
  • Liaise with members of the Customer Success Management (CSM) Team during weekly meetings and provide strategic insight to improve account performance
  • Maintain account requirements in order to sustain Google Ads partner statusRequirements:
    • Minimum of 4-5 years expertise in Google Ads
    • Minimum of 4-5 years expertise in Facebook Ads
    • Expert in Google Analytics
    • Expert in Google Tag Manager
    • Expert setting up conversion tracking in Google & Facebook, and optimizing for conversions on both platforms
    • Experienced understanding of paid ad management, funnels, social media, and display advertising campaigns
    • Experience with tracking results and summarizing learnings in a format that will be understandable by our Client Success Managers and clients
    • Strong analytical skills and data-driven thinking.
    • Excellent organization and time management skills
    • Communication and team management skills
    • Experience with Google Workspace
    • Experience working in the dental or medical field is highly desirableDemonstrated Skills in Core Areas:
      • Independent thinker who takes initiative and provides a unique approach to challenges
      • Ability to take ownership of projects, processes, and client satisfaction
      • Self-starter that works well independently and with a team
      • Enjoys a fast-paced, progressive work environment
      • Natural researcher
      • Adaptable to change
      • Confident in ability to explain complicated strategies in a way non-tech savvy audiences can understandBonus Points for:
        • Experience on other ad platforms (Instagram, Yelp, & Bing)
        • WordPress experienceBenefits:
          • Salary $50K-60K/year, DOE
          • PPO Health Benefits (medical/dental)
          • 401K Option with matching
          • Flexible PTO and Holiday Schedule
          • 100% RemoteWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Keywords: Firegang Dental Marketing, Pasco , Senior Digital Marketing Specialist (PPC), Advertising , Pasco, Washington

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