Coordinator, Communications & Marketing
Company: Lourdes Health
Location: Pasco
Posted on: April 26, 2024
Job Description:
The Coordinator, Communications & Marketing, manages internal
and external communications and community engagement strategies for
Lourdes Health & Trios Health and its affiliated entities under the
supervision of the Market Director, Marketing & Communications. The
Coordinator is responsible for working collaboratively with
corporate and local teams to ensure all advertisements,
communications, collateral materials, and activities accurately
reflect and support local and corporate brand and message
expectations. The Coordinator has a dotted line reporting
relationship to the corporate Marketing and Communications
teams.
ESSENTIAL FUNCTIONS: - To perform this job, an individual must
perform each essential function satisfactorily with or without a
reasonable accommodation. -
- Work collaboratively with market director, marketing &
communications, division director, corporate marketing and
communications teams and local leadership to develop annual plan
that strengthens local brand position and reputation and drives
patient acquisition and growth.
- Maintain digital platforms for hospital and practices,
including websites, social media, physician directory and online
listings to ensure information is up-to-date, compliant and
consumer-oriented at all times.
- Develop and implement strategies including internal
communications (employees and physicians), public relations, earned
media, owned media, sponsorships and community events.
- Generate content for internal and external publications, press
releases, collateral, social media, websites, and advertising as
needed.
- Coordinate advertising and paid media strategies with market
director, marketing & communications, corporate marketing
department with emphasis on targeted digital B2C and B2B media and
engagement campaigns.
- Support online reputation management program, such as Google
Business and additional inline sites.
- Foster community relations and partnerships on behalf of the
hospitals and in support of the hospital's growth initiatives and
reputation management
- Support community engagement initiatives including
supporting/planning and/or attending community events on behalf of
the market including nights and weekends.
- Serve as media contact, spokesperson, and Facility Public
Information Officer (PIO) in absence of market director, marketing
& communications, coordinating strategy with division director and
corporate communications team for more complex situations.
- Meet daily/weekly with market director, marketing &
communications, to ensure alignment on market priorities, market
share, market dynamics, identify new growth strategies and mitigate
reputational risk.
- Provide regular reporting of activities, key initiatives,
performance indicators, and metrics to market director, marketing &
communications for leadership and stakeholders.
- Monitor patient acquisition and engagement tools and platforms,
including provider referral lines and health risk assessments and
coordinate with clinic management and physician services
- Support the corporate communications and marketing departments
on additional enterprise projects and tasks, as needed.
- Requires critical thinking skills, independent problem solving,
and ability to handle multiple priorities with minimal
oversight.
- Regular and reliable attendance.
- Perform other duties as assigned.
Additional Information:
- Position serves both internal and external customers.
- Access to and / or works with sensitive and / or confidential
information.
- Exhibit a comprehensive understanding of healthcare regulatory
and compliance (e.g., HIPAA). Skilled in the application of
policies and procedures. - Knowledge of Business Office Standards
and Recommended Practices.
KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are
representative of the knowledge, skills and/or abilities
required.
Education: Bachelor's Degree (Journalism, Communications, Marketing
or Public Relations-related field)
Experience: Entry level with some experience preferred
Skills and Abilities:
- Proficiency in Microsoft Office products with emphasis on
PowerPoint and Word required. Proficiency in desktop publishing
(Canva, InDesign, Photoshop, Publisher) or graphic software
preferred. Photography and/or video editing skills
preferred.
- Business Mathematical Skills -- Ability to add, subtract,
multiply, and divide in all units of measure, using whole numbers,
common fractions, and decimals. Ability to compute rates, ratios,
and percentages and to draw and interpret graphs.
- Moderate Computers Skills: Frequent use of electronic mail,
word processing, data entry, spreadsheets, graphics, cloud-based
technologies, content management systems, Adobe Creative Suite etc.
Ability to create, maintain and incorporate simple functions into
documents, spreadsheets, databases, and presentations to support
business objectives.
- Moderate Communication: Regularly uses moderately complex oral
and written skills. - May train others in functional areas,
interact with others and make presentations to department or middle
management. Writing and editing skills.
- Varied Business Problems -- Problems are varied and complex,
requiring analysis or interpretation of the situation. Problems are
solved using knowledge and skills, general precedents and
practices.
- Department Specific Impact -- Decisions impact the management
and operations within a department. May contribute to business and
operational decisions that affect the department.
- Moderate Independent Judgement -- Results are defined; sets
personal goals and determines how to achieve results with few or no
guidelines to follow; supervisor/manager provides broad guidance
and overall direction.
- Project Management -- Handle multiple projects simultaneously
including task delegation, project oversight, and resource
allocation.
PHYSICAL AND MENTAL DEMANDS:
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. - Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential job responsibilities.
While performing the duties of this job, the employee is
occasionally required to stand; walk; sit for extended periods of
time; use hands to finger, handle, or feel objects, tools or
controls; reach with hands and arms; climb stairs; balance; stoop,
kneel, bend, crouch or crawl; talk or hear; taste or smell. - The
employee must occasionally lift and/or move up to 20 pounds. -
Repetitive motion of upper body required for extended use of
computer. Required specific vision abilities include close vision,
distance vision, color vision, peripheral vision, depth perception,
and the ability to adjust focus.
WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:
Work environment characteristics described here are representative
of those that an employee may encounter while performing the
essential functions of this job. - Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential job responsibilities.
-In hospital environment, may be exposed to hazards and unusual
elements, which may include but are not limited to bloodborne
pathogens and / or contagious illnesses, toxic chemicals, and
biohazardous materials which may require extensive safety
precautions and the use of protective equipment.
Noise level in the work environment is typical for an office and/or
hospital environment.
Minimal overnight travel (up to 10%) by land and/or air
Wage: $24.76 - $34.67
*THIS IS DESIGNATED AS A SAFTEY SENSITIVE POSITION*
Keywords: Lourdes Health, Pasco , Coordinator, Communications & Marketing, Advertising , Pasco, Washington
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